Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness  (a much earlier edition) was the first book I read on marketing when I went into business for myself. It was my Marketing 101. Reading Guerrilla Facebook Marketing was like a refresher course with a new angle. I would recommend this book to anyone whose been thrown into the Facebook deep end. Others, like myself, who have been swimming in the FB waters for a while, can skim the introductory bits and still learn enough to make the purchase worthwhile. If you're new to marketing, this could become your 101.